A little over a year ago, I had no idea of all the ways you could hack a plane, train, or tank. Our previous brand no longer visually supported the seriousness of our mission + product, so we did what all designers love doing- we rebranded.

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Our goal was to elevate the Shift5 brand, identify who we were as an organization, and create a look + feel that was more in line with our mission, target audience and customer base.

 

Shift5 Archetype

Intelligence

Responsible

Progress-Focused

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My role in this project was to re-design our marketing collateral, event materials, interior corporate branding for our expanded office building, and digital signage system.